"Some over-the-counter products include a prostaglandin analog that can have a similar effect as bimatoprost," says ophthalmologist Dr. You just have to be mindful of the side effects. That doesn't mean you have to avoid the other serums on the market, though. It works by lengthening the time the follicle stays in the growth phase." Hadley King, Latisse "has been shown in clinical studies to make eyelashes grow longer, thicker and darker. Latisse, the only FDA-approved eyelash serum on the market, remains the gold standard due to its active ingredient, bimatoprost, a prostaglandin analog. "The serum penetrates the hair follicles to create growth." "Eyelash serums work almost like a hair mask by coating and hydrating the lashes to stimulate growth and volume," says dermatologist Dr.
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